Showcasing Thor Construction: An Online Portfolio Business

Article By: thorconstruction.co.uk

Using the domain thorconstruction.co.uk for an online portfolio website may not be the most appropriate idea. Here's why Misleading Information The domain suggests a construction company rather than an online portfolio website. Visitors might feel confused when they land on a website that does not match their expectations. This mismatch leads to a poor user experience. Irrelevant Audience People searching for construction services or information about Thor Construction specifically may come across this online portfolio instead. However, their intent and needs are for construction services, not a portfolio website. This will result in high bounce rates and low engagement levels. Lack of Branding The domain does not reflect the personal or professional brand of the portfolio owner. Using a domain that includes their name or a related keyword would be more appropriate for branding purposes. It helps create a distinct online presence and reputation. SEO and Discoverability Having an unrelated domain can negatively impact search engine optimization (SEO). Search engines may not place the website high in search results when users search for keywords related to the portfolio itself. It reduces the chances of reaching the intended target audience. Limited Scalability If the portfolio owner later decides to expand beyond portfolio showcasing and diversify their online presence, such a domain restricts their ability to do so effectively. They may need to change domains later on, resulting in potential loss of traffic and recognition. It is crucial to choose a domain that aligns with the purpose, branding, and target audience of the website to ensure maximum engagement and success.